"I am in work now! Will this structure work? What is the business objective? What are the business requirements? Can something be added to convey ideas easily? What challenges are my users facing? Will sound or visual make a greater impact? How can I satisfy my user and fulfill his designing goals? What are the colors to be used? ...How...What...Why....My day starts with lots of questions, and I think, visualize, dream, brainstorm....try to imagine "can we make a simpler design," and will all this need me to redesign something?"

Yes…My work involves constant change and demands more creative everyday than yesterday because I am designing for My End User and not for me.

My job is to enhance the User Experience and make applications / tools to perform to their optimum level of presumed performance, making them user friendly and of utmost ease of use by enhancing the interface WOW! Factor with my intuitive design skill set and follow this rule in my profession -
(Explore > Learn > Create > Deliver) great fun to work with.... (ROI) hence profitable :)

Currently working as User Experience Engineer for a leading MNC in Hyderabad. Prior to this, I worked as a Sr.Usability Analyst (Team Lead) for Information Architecture & User Centered Design department at PURE IT Usability Research. I have good combination of Design / Multimedia / Usability / Graphics / Advertising domain skill sets with hands on design experience of 6 years.

Having good knowledge in various domains and worked on many projects in Usability, User Experience Design, Web Design, Logo Design, Human factors,User Testing, Application Design, UI Design, print Design, Wire Frames, 2D-3D Animation Design, Corp- Identities, Branding, Graphic Design, Logo Design, Interaction Design, Visual Design, Corp-Identities, Flash Presentations, Panoramic Videos, Multiple Layer Composting, VFX (Film / TV) and Visual Effects for Web, Advertising, Broadcast and Film media.